
BOFU keyword focus
We map keywords to lead value first — transactional and local-intent queries before vanity informational terms.
Traffic without enquiries is one of the most frustrating marketing problems — and one of the most misdiagnosed. Rankings alone do not pay wages; conversion paths, call tracking and bottom-of-funnel keywords do.


Not a generic checklist — these map to our SEO process and service deliverables.

We map keywords to lead value first — transactional and local-intent queries before vanity informational terms.

Phone prominence, form friction, trust signals and page speed on the pages that should convert — often separate from the SEO audit.
Monthly reporting on calls, form fills and revenue-influenced traffic — not ranking PDFs alone. See /lead-generation/b2b/ for B2B programmes.

If your website barely appears on page one — or not at all — for the searches that should drive reve…

When buyers ask ChatGPT, Gemini or Google AI Overviews "who is the best [service] in [town]?" — and …

Page speed is both a ranking factor and a conversion killer — especially on mobile, where most local…

Around 7 enquiries every single day.Roofing & flooring clients, Yorkshire

Revenue grew 80% year on year.Reclaimed Brick, Sheffield
Direct answers for business owners researching why SEO is not delivering — and what to do next.
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