Which website approach fits your trade and town?
Trade websites need conversion paths, mobile speed and honest local proof — compare approaches before you rebuild on the wrong platform.
Website approach comparison — trade × town pages
| Approach | Best for | Typical cost / effort | Fit |
|---|---|---|---|
| DIY template (Wix, Squarespace) | Quick brochure — limited Sheffield SEO architecture and slow mobile conversion | £15–40/mo + time | Test first |
| WordPress theme | Flexible CMS — often bloated unless built for roofers conversion | £500–£3k setup + plugins | Test first |
| Conversion-focused custom build | Emergency callout paths, trust badges and Sheffield local proof for roofers | £3k–£12k project typical | Recommended |
| Static / server-rendered (Astro) | Fast mobile Core Web Vitals + readable HTML for Google and AI crawlers | Lower hosting · faster loads | Recommended |
| JS-only SPA rebuild | Looks modern — often thin HTML for SEO and AI visibility | High dev cost · SEO risk | Not primary |
Conversion readiness checklist
- Tap-to-call phone number above the fold on mobileRequired
- Quote or enquiry path within one scroll on homepageRequired
- Real project photos — not stock imagery onlyRequired
- Sheffield and service area named honestly on key pagesRequired
- Core Web Vitals pass on mobile (LCP, INP, CLS)Required
- FAQ block + schema for common buyer questions
Cost & ROI snapshot
- Typical project
- £3k–£12k depending on scope
- Build time
- 4–10 weeks typical
- Mobile traffic share
- 60–75% for local trades
- SEO alignment
- Cross-linked to /seo-for/ cluster
What tier-1 web design pages include
Trade-specific layout
Roofers journeys — not generic business theme
Local trust
Reviews, accreditations and Sheffield coverage on-page
Speed
Light pages that rank and convert on 4G
SEO-ready structure
Service pages mapped to search intent from day one
Web design for your trade and town — free site review from Sheffield HQ, UK businesses only.
UK businesses only · No fake local offices
