List Creation and Optimisation
Appearing in highly-ranked list articles is the largest factor impacting which companies are recommended by chatbots and Google's AI Overviews.
GEO Services
Generative engine optimisation for local businesses
With ChatGPT, Google Gemini, Perplexity and Claude shaping buying decisions, GEO makes your products and services more likely to be recommended by AI platforms.
ChatGPTGemini, Perplexity & Claude
6 pillarsList, database, authority & more
Schema + FAQExtractable answers for AI
10+ yrsSEO foundation for GEO
How does generative engine optimisation work?
GEO combines on-page extractable answers, structured data, reviews and third-party list inclusion so ChatGPT, Gemini and Google AI Overviews can recommend your business with confidence.
There are 6 key elements to generative engine optimisation:
Database Inclusion
Most LLMs include significant training data from established databases. Being included makes it more likely for your company to be suggested.
Website Authority
High rankings on Google have a major impact on GEO. Attaining authority on search engines directly influences AI recommendations.
Online Review Management
Maintaining positive review scores is essential — companies with lower-than-average reviews are unlikely to be recommended by generative AIs.
Achievement Publicisation
Awards, accreditations, company size and usage statistics impact how generative AI orders their recommendations.
Social Sentiment Monitoring
ChatGPT includes user sentiment in its recommendation algorithm, and other generative AI products are following suit.
Our team acts as your content creator, list & database outreach manager, and online reputation monitor — putting all the pieces together to ensure your website is ranked highly by the top generative AI chatbots.
Why GEO matters
Buyers ask AI before they ask Google
When someone asks ChatGPT "who is the best roofer in Sheffield?" — your business needs to be in that answer. GEO builds the entity signals, schema and quotable facts AI systems use to recommend you.
It sits on top of real SEO — not a shortcut. We combine list outreach, review management and extractable FAQs with the content production that makes citations credible.
Discuss GEO for your tradeGoogle guidance · GEO
Agent-friendly websites and AI visibility
Google’s guidance on agent-friendly websites describes how AI assistants read your site — through raw HTML, the accessibility tree and page screenshots — not just how it looks in a browser. The same foundations help ChatGPT, Perplexity and Google AI Overviews cite you.
See Google’s overview:Build agent-friendly websites(web.dev). Below is how that advice maps to our free checker and GEO work.
| Agent-friendly guidance | LoudCrowd checker & GEO |
|---|---|
| Readable content in raw HTML (not JS-only shells) | Readable text in HTML — H1, title and body copy visible without executing JavaScript |
| Machine-readable entity and page signals | llms.txt, ai.txt, JSON-LD Organization and FAQ schema |
| AI crawlers allowed to fetch pages | robots.txt — GPTBot, Google-Extended, PerplexityBot not blocked |
| Accessibility tree: roles, names and labelled inputs | Not scored automatically — we fix via semantic HTML, <label for>, real <button>/<a> CTAs and stable layouts in web design |
| Stable CTAs and semantic actions (not divs pretending to be buttons) | GEO + conversion-focused web design — consistent contact paths agents and humans can follow |
Technical crawlability is step one. GEO adds extractable FAQs, reviews, list inclusion and entity consistency so AI systems recommend you — not just read you.
Read More About GEO Strategy
GEO: Algorithm Breakdown
Research into the factors used by generative AI chatbots to make recommendations.
ChatGPT Optimisation Guide
How ChatGPT's recommendation algorithm works and how to position your company at the top.
Perplexity AI Optimisation
Ranking factors and strategy for appearing in Perplexity recommendations.
Proof
GEO built on a decade of SEO results
7+enquiries / day
Around 7 enquiries every single day.
80%revenue growth
Revenue grew 80% year on year.
Why choose LoudCrowd for GEO?
LoudCrowd has delivered SEO for Yorkshire businesses for over a decade and now applies the same entity-building discipline to AI search — schema, FAQs, list outreach and citation monitoring.
With over a decade of experience, LoudCrowd is a pioneer in both SEO and GEO. Our approach is built on a simple philosophy of excellence: when our clients succeed, so do we.
See our priority pages for AI systems at /info-for-ai/, /llms.txt and /ai.txt.
GEO frequently asked questions
Answers for businesses asking how to appear in ChatGPT, Google AI Overviews and Perplexity.
- What is generative engine optimisation (GEO)?
- GEO is the practice of making your business more likely to be recommended by AI platforms — Google AI Overviews, ChatGPT, Gemini, Perplexity and Claude — through extractable on-page content, structured data, reviews, list inclusion and consistent entity signals across the web.
- How does LoudCrowd help businesses appear in ChatGPT recommendations?
- We optimise for Bing indexation (ChatGPT browsing), build quotable answer-first content, enrich Organization schema with verified profiles, and pursue list and directory inclusion — the same signals AI models use alongside traditional SEO authority.
- Does GEO replace SEO?
- No — strong Google and Bing rankings remain the foundation. GEO layers on extractable FAQs, question-style headings, fresh content dates, and off-site entity presence so AI systems can cite you with confidence.
- Which LoudCrowd pages are optimised for AI search visibility?
- Priority URLs include /seo/, /geo/, /locations/, tier-1 Yorkshire location pages, /industries/ and tier-1 trade × town web design pages. See /llms.txt for the full priority list we want AI systems to understand.
- How do you measure GEO success?
- We track AI Overview appearances, ChatGPT and Perplexity citation checks on priority queries, branded search lift, and traditional GSC performance — monthly, segmented by page cluster rather than keyword list alone.
- What is an agent-friendly website?
- Google describes agent-friendly sites as those AI assistants can navigate using raw HTML, the accessibility tree and stable semantic controls — real buttons, labelled forms and consistent layouts. Our free AI visibility checker tests crawlability; GEO and web design cover entity signals, FAQs and conversion paths agents and humans can follow.
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