WhatsApp marketing checklist for roofers in your city
Business API messaging requires explicit opt-in under UK GDPR — template-based, not personal-number spam.
WhatsApp use cases by funnel stage
| Use case | Best for | Typical cost | Fit |
|---|---|---|---|
| Appointment reminders | Booking confirmations and engineer en-route updates in Sheffield | Low — utility template | Recommended |
| Quote follow-up | Nudge after roofers site visit or enquiry | 1–2 templates per quote | Recommended |
| Review request | Post-job message with Google review link | Single template | Recommended |
| Cold broadcast | Non-compliant without prior opt-in | Risk of ban + ICO complaint | Not primary |
UK compliance checklist
- User opted in with clear checkbox before any marketing messageRequired
- WhatsApp Business API — not bulk sends from personal appRequired
- Meta-approved message templates for marketing contentRequired
- Opt-out path in every conversation ("Reply STOP")Required
- Privacy notice explains WhatsApp data useRequired
- CRM logs consent date and message historyRequired
Key facts
- Open rate (industry avg.)
- ~98%
- Response window
- 24-hour session rule applies
- App vs API
- API for teams and automation
- UK law
- GDPR + PECR explicit consent
WhatsApp Marketing for 14 sectors × 5 tier-1 cities — Sheffield HQ, UK only.
