Which Google Ads campaigns fit roofers in your city?
Compare campaign types before budget — each maps to a different search intent for UK local service businesses.
Campaign type comparison
| Campaign type | Best for | Typical cost | Fit |
|---|---|---|---|
| Google Search | Emergency and service queries — "roofers Sheffield", "roofers near me" | £3–12 CPC | Recommended |
| Local Services Ads | Google Guaranteed lead gen for eligible roofers trades in Sheffield | Pay per lead · varies by trade | Recommended |
| Performance Max | Remarketing and broad reach once Search converts in Sheffield | £500+/mo min. sensible test | Test first |
| Display / YouTube | Brand awareness only — weak for urgent local enquiries | Low CPC, low intent | Not primary |
Key facts
- Typical starter budget
- £500–£2,000/mo ad spend
- ROAS target (lead gen)
- 3–5× return on ad spend
- Cost per lead (trades)
- £15–£45 qualified
- Time to optimise
- 4–8 weeks data minimum
Google Ads for 14 sectors × 5 tier-1 cities — Sheffield HQ, UK only.




