Which Meta campaigns work for roofers in your city?
Facebook and Instagram ads suit different funnel stages — match objective to buyer readiness in your local market.
Campaign type comparison
| Campaign type | Best for | Typical cost | Fit |
|---|---|---|---|
| Lead generation | Mobile form fills — Sheffield homeowners comparing roofers | £5–25 CPL | Recommended |
| Local awareness | Radius targeting around Sheffield — brand recall before search | £3–8 CPM | Recommended |
| Retargeting | Site visitors and video viewers who did not convert | £4–15 CPL | Recommended |
| Traffic / engagement | Blog and guide promotion — not primary for local lead gen | Low cost, low conversion | Not primary |
Key facts
- Typical starter budget
- £400–£1,500/mo
- Best creative
- Real project photos, reviews
- Tracking
- Pixel + Conversions API (CAPI)
- GDPR
- Consent on lead forms required
Facebook Ads for 14 sectors × 5 tier-1 cities — Sheffield HQ, UK only.




